{"id":8389,"date":"2019-08-16T13:50:51","date_gmt":"2019-08-16T11:50:51","guid":{"rendered":"https:\/\/indre24.no\/?p=8389"},"modified":"2019-08-16T13:50:51","modified_gmt":"2019-08-16T11:50:51","slug":"gresvig-omgjor-alle-butikker-til-intersport","status":"publish","type":"post","link":"https:\/\/jobbhjelp.eu\/index.php\/2019\/08\/16\/gresvig-omgjor-alle-butikker-til-intersport\/","title":{"rendered":"Gresvig omgj\u00f8r alle butikker til Intersport"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Pressemelding: <\/strong><\/em><strong> Gresvig AS, en av Norges ledende sportsforhandlere, vil samle alle butikkene sine under merkevaren Intersport og bygge et tettere samarbeid med Intersport International, verdens ledende akt\u00f8r innen sportshandel. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi er glade for \u00e5 offentliggj\u00f8re v\u00e5r nye merkevarestrategi og for \u00e5 utvide v\u00e5rt kommersielle samarbeid med Intersport International. Sportsbransjen er i en fundamental endring ettersom de ledende merkevarene for sportsutstyr i \u00f8kende grad fokuserer p\u00e5 direkte salg gjennom eide kanaler og salg gjennom et begrenset antall foretrukne detaljhandelspartnere. Intersport er verdens ledende forhandler av sportsutstyr. Ved \u00e5\u00a0omprofilere\u00a0til Intersport sikrer vi at kundene v\u00e5re vil ha markedsledende tilgang til de ledende\u00a0merkene som de elsker, sier Lars Kristian Lindberg, administrerende direkt\u00f8r i Gresvig AS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siden starten for femti \u00e5r siden har Intersport International utviklet seg til verdens st\u00f8rste akt\u00f8r innen sportshandel, med en butikkomsetning p\u00e5 rundt 110 milliarder kroner i 2018 og mer enn 5.500 tilknyttede butikker i 43 land.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For tiden driver Gresvig butikker under merkevarene G-Sport, G-MAX og Sportshuset Outlet, i tillegg til Intersport. I henhold til den nye strategien vil alle butikkene hete Intersport. Outletkjeden Sportshuset Outlet vil bli omgjort til Intersport Outlet. Prosessen starter umiddelbart, men de fleste butikkene omprofileres f\u00f8rste halv\u00e5r 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Omprofileringen til Intersport skaper spennende muligheter for Gresvig, Intersport og viktigst av alt, kundene v\u00e5re. Vi har stor tro p\u00e5 den valgte strategien og p\u00e5 ledelsens evne til \u00e5 gjennomf\u00f8re den, sier Olav Nils Sunde, styreleder i Gresvig AS.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som en del av den nye strategien vil det bli etablert en rekke Intersport-flaggskipbutikker i de st\u00f8rste byomr\u00e5dene i Norge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi vil heve kundeopplevelsen i butikkene v\u00e5re til et nytt niv\u00e5, samtidig som vi omfavner salg p\u00e5 nettet i en integrert omnikanal-strategi. Vi mener denne endringen er viktig for fortsatt forbedring og vekst, og den representerer et spennende neste steg mot v\u00e5r langsiktige ambisjon om \u00e5 etablere Gresvig som norgesledende innen sport, sier Lindberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den nye strategien til Gresvig inkluderer ogs\u00e5 et tettere samarbeid med Intersport International innenfor flere forretningsaspekter som omnikanalsalg, logistikk og lojalitetsprogram. I tillegg legges det opp til et tettere nordisk samarbeid.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 De nordiske landene er viktige for Intersport International. Vi er sv\u00e6rt glade for \u00e5 kunne styrke og utvide v\u00e5rt mange\u00e5rige forhold til Gresvig i Norge, basert p\u00e5 v\u00e5r Intersport 2.0 konsernstrategi, som inkluderer sentrale satsinger som detaljhandel i flere kanaler, nytt butikkonsept, implementering av kategoriledelse og forsterking av egne merkevarer, sier Steve Evers, administrerende direkt\u00f8r i Intersport International.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Vi gleder oss til \u00e5 samarbeide med Gresvig i dette strategiske og kommersielle partnerskapet, og til \u00e5 tilby mer og enda bedre sportsutstyr til det norske folk, legger Evers til.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:right\"><em>(Pressemelding fra Gresvig AS)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pressemelding: Gresvig AS, en av Norges ledende sportsforhandlere, vil samle alle butikkene sine under merkevaren Intersport og bygge et tettere samarbeid med Intersport International, verdens ledende akt\u00f8r innen sportshandel. \u2013 Vi er glade for \u00e5 offentliggj\u00f8re v\u00e5r nye merkevarestrategi og for \u00e5 utvide v\u00e5rt kommersielle samarbeid med Intersport International. Sportsbransjen er i en fundamental endring [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,156],"tags":[210,154,236],"adace-sponsor":[],"ppma_author":[725],"class_list":["post-8389","post","type-post","status-publish","format-standard","has-post-thumbnail","category-naeringsliv","category-ostfold","tag-indre-ostfold","tag-ostfold","tag-pressemelding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gresvig omgj\u00f8r alle butikker til Intersport - Indre24.no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobbhjelp.eu\/index.php\/2019\/08\/16\/gresvig-omgjor-alle-butikker-til-intersport\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gresvig omgj\u00f8r alle butikker til Intersport - Indre24.no\" \/>\n<meta property=\"og:description\" content=\"Pressemelding: Gresvig AS, en av Norges ledende sportsforhandlere, vil samle alle butikkene sine under merkevaren Intersport og bygge et tettere samarbeid med Intersport International, verdens ledende akt\u00f8r innen sportshandel. \u2013 Vi er glade for \u00e5 offentliggj\u00f8re v\u00e5r nye merkevarestrategi og for \u00e5 utvide v\u00e5rt kommersielle samarbeid med Intersport International. 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