{"id":92022,"date":"2024-07-03T11:02:45","date_gmt":"2024-07-03T09:02:45","guid":{"rendered":"https:\/\/indre24.no\/?p=92022"},"modified":"2024-07-03T11:02:45","modified_gmt":"2024-07-03T09:02:45","slug":"holli-molle-finalist-i-norges-storste-lokalmatpris","status":"publish","type":"post","link":"https:\/\/jobbhjelp.eu\/index.php\/2024\/07\/03\/holli-molle-finalist-i-norges-storste-lokalmatpris\/","title":{"rendered":"Holli M\u00f8lle finalist i Norges st\u00f8rste lokalmatpris"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Spydeberg-bedriften tenker helt nytt n\u00e5r de n\u00e5 ved hjelp av bedre sortering \u00f8nsker \u00e5 redde mer norsk matkorn. Dette vil gi kornb\u00f8ndene bedre betalt og resultere i mer br\u00f8d p\u00e5 norsk mel.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seks lokalmatprodusenter er i finalen i MENYs Matskattstipend og konkurrerer om 600\u202f000 stipendkroner.\u00a0En av dem er gardsbrenneriet og melprodusent Holli M\u00f8lle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; MENY \u00f8nsker \u00e5 tilby flest mulig kvalitetsvarer basert p\u00e5 godt h\u00e5ndverk og norske r\u00e5varer, noe lokalmatprodusentene bidrar til. For \u00e5 stimulere dem til vekst, ressursutnyttelse og produktutvikling, er ett av tiltakene v\u00e5re \u00e5 dele ut et \u00e5rlig stipend, sier MENY-sjef Vegard Kjuus i en pressemelding. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kjus er imponert over hvor innovative og offensive lokalmatprodusentene er, til tross for at mange av dem er sm\u00e5 familiebedrifter med knappe ressurser. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; De videref\u00f8rer norsk matkultur, men er ogs\u00e5 flinke til \u00e5 sikre maksimal r\u00e5vareutnyttelse og finne \u00abprodukthull\u00bb i markedet der vi mangler norske alternativer, sier han videre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Saken fortsetter under) <\/em><\/p>\n\n\n\n<p class=\"has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-elements-9b071e951a6703756a54c11d73951a7e wp-block-paragraph\"><strong>Holli M\u00f8lle\u00a0<\/strong>i Spydeberg tar inn \u00f8kologisk dyrket korn fra 55 g\u00e5rdsbruk p\u00e5 \u00d8stlandet og lager mel av en rekke kornsorter, b\u00e5de urkorn og moderne sorter. Alle melproduktene er 100% norske og produseres p\u00e5 opprinnelig m\u00e5te; med steinkverner. Selskapet er i tett dialog med b\u00f8ndene for \u00e5 sikre mest mulig b\u00e6rekraftig dyrking og gir dem 10 prosent h\u00f8yere pris.\u00a0\u00a0<br><br>Prosjekt: Holli M\u00f8lle har startet prosjektet \u00abRedd matkornet\u00bb med bakgrunn i at mesteparten av det norske kornet i dag g\u00e5r til dyref\u00f4r og vi importerer store mengder mathvete. N\u00e5r bonden i dag leverer korn til mottak, blir det klassifisert som mat- eller f\u00f4rkorn etter tre kriterier. Basert p\u00e5 pr\u00f8ver hvor verdien p\u00e5 en av de tre kriteriene kan v\u00e6re for lave, blir hele lasset klassifisert som f\u00f4rkorn, selv om noe har matkvalitet.\u00a0Holli M\u00f8lle har startet \u00e5 sortere i tre fraksjoner etter st\u00f8rrelse p\u00e5 kjernene (siktet mel, sammalt mel og f\u00f4r) og erfarer at lass som normalt vil bli klassifisert i sin helhet som f\u00f4rkorn, inneholder store mengder korn som \u2013 riktig h\u00e5ndtert \u2013 holder m\u00e5l som matkorn. N\u00e5 \u00f8nsker Holli M\u00f8lle \u00e5 bygge en sorteringslinje i st\u00f8rre skala for \u00e5 bane vei; ta vare p\u00e5 matkornet, \u00f8ke selvforsyningsgraden og \u00f8ke kornb\u00f8ndenes inntekter (matkorn gir h\u00f8yere betaling). Holli M\u00f8lle har ogs\u00e5 som m\u00e5l \u00e5 utvikle en ny 100%  norsk melserie, samt en egen br\u00f8dserie.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Regjeringens nye m\u00e5l p\u00e5 25 milliarder<\/strong>\u00a0<br>I en pressemelding skriver MENY at de \u00f8nsker \u00e5 bidra til regjeringens nye m\u00e5l om 25 milliarder kroner i omsetning p\u00e5 lokalmat innen 2035, opp fra ca. 12 milliarder kroner i dag.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; For \u00e5 n\u00e5 m\u00e5let, m\u00e5 vi f\u00e5 flere forbrukere til \u00e5 oppdage de fantastiske produktene, men vi m\u00e5 ogs\u00e5 hjelpe produsentene med \u00e5 \u00f8ke sin produksjon og utvikle nye produkter, sier Kjuus i pressemeldingen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvert \u00e5r siden 2015 har MENY delt ut stipendet. \u00c5rets vinnere offentliggj\u00f8res under Matstreif i Oslo i september. Landbruks- og matministeren har i alle \u00e5r sittet i juryen. I tillegg best\u00e5r juryen av eksterne fagfolk og matentusiaster, som kokker og matpolitiske premissgivere. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Kilde: Pressemelding) <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spydeberg-bedriften tenker helt nytt n\u00e5r de n\u00e5 ved hjelp av bedre sortering \u00f8nsker \u00e5 redde mer norsk matkorn. Dette vil gi kornb\u00f8ndene bedre betalt og resultere i mer br\u00f8d p\u00e5 norsk mel. Seks lokalmatprodusenter er i finalen i MENYs Matskattstipend og konkurrerer om 600\u202f000 stipendkroner.\u00a0En av dem er gardsbrenneriet og melprodusent Holli M\u00f8lle. &#8211; MENY [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":92028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,617,177,618,167],"tags":[460,150,160],"adace-sponsor":[],"ppma_author":[725],"class_list":["post-92022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aktuelt","category-magasin","category-naeringsliv","category-anbefalt","category-spydeberg","tag-magasin","tag-naeringsliv","tag-spydeberg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holli M\u00f8lle finalist i Norges st\u00f8rste lokalmatpris - Indre24.no<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobbhjelp.eu\/index.php\/2024\/07\/03\/holli-molle-finalist-i-norges-storste-lokalmatpris\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holli M\u00f8lle finalist i Norges st\u00f8rste lokalmatpris\" \/>\n<meta property=\"og:description\" content=\"Spydeberg-bedriften tenker helt nytt n\u00e5r de n\u00e5 ved hjelp av bedre sortering \u00f8nsker \u00e5 redde mer norsk matkorn. Dette vil gi kornb\u00f8ndene bedre betalt og resultere i mer br\u00f8d p\u00e5 norsk mel. 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